Undoubtedly Australia’s master of couture, Alex Perry has added a new level of glamour to our fashion industry with his breathtaking gowns. The designer ‘du jour’ for celebrity red-carpet dressing and high society weddings, Alex Perry is at the top of his game.
The heady road to success began more than 20 years ago when Alex graduated from the prestigious East Sydney Fashion Design Studio. From the very early stages his brand carried a unique trademark signature – a return to old-world glamour, beautiful, luxury fabrics in simply dazzling cuts.

It appeared a previous career as a model agent at high profile agencies was the perfect training ground. Alex had acquired a refined taste for beauty and glamour, but most importantly, he knew what made women beautiful and set about to show them how to get it.
Launching his eponymous label in the early 1990’s, Alex’s gowns were instantly acclaimed by the local media including Vogue Australia who rushed to feature his jewelled corsets and sexy sheaths in their main fashion shoots.

It wasn’t long before the personality behind the scenes began to shine almost as brightly as the gowns and Alex emerged as one of Australia’s first designer-celebrities. A natural star with ‘made-for-television’ personality and looks, Alex’s quick wit and humorous candour quickly made him a popular and accomplished media star.

Appearing on Foxtel’s ratings winner, Australia’s Next Top Model, Alex is the only judge to have appeared in all six seasons. The live Finale show in Spring 2010 was the highest rating TV series ever on subscription TV, making headlines around the world. Alex is currently filming the new Series 7 which airs mid to late 2011.

Also in 2011, Alex has been announced as the ‘Mentor’ in the 3rd series of the highly regarded cult TV Series, Project Runway. Alex will join forces with host Megan Gale in what will definitely be must see TV! Filming of this series has commenced with the show due to premiere mid 2011.

Other television appearances include regular segments on many of Australia’s highest rating current affairs shows such as the Today Show; A Current Affair, Sunrise; Today Tonight, and Mornings with Kerri-Anne.

With his often frank, but always humorous, insights into the workings of the local and international fashion industry, Alex is a highly regarded and in-demand public speaker and MC. His quick intellect has made him the perfect host for live events such as Randwick Easter Racing Carnival’s Fashions on the Fields event and the esteemed Lancôme Colour Design Awards. A proud Greek-Australian, Alex has also spoken frankly on the subject of Growing up Greek at the National Art Gallery Canberra.

Bur it’s his fashion that really sets Alex apart from the rest. His perfectly constructed statement dresses, often with intricate corseting details, have led to an ever-increasing local and international client list. Self-confessed ‘Perry Girls’ include Megan Gale, Elle Macpherson, Catriona Rowntree, Sophie Falkiner, Jackie O, Sarah Murdoch, Erika Heynatz, Erin McNaught, Nikki Phillips, Kate Ritchie and Sonia Kruger. International wearers include Claudia Schiffer, Nelly Furtado, Linda Evangelista, Eva Longoria-Parker and Jennifer Lopez.

An Alex Perry runway show at Australian Fashion Week has also been a celebrity breeding ground with A-listers and high society glamour girls clamouring for a front row invitation. The high-energy shows have long been a schedule highlight with guest appearances including Jodhi Meares, Megan Gale, Alyssa Sutherland, Lily Cole, Pip Edwards and Miranda Kerr.

Alex’s own unique marketability has been picked up on by Electrolux who employ Alex as a brand ambassador for their fashionable ‘Iron Aid Dryer’.  
Alex has also been busy designing for Jewellery giant DIVA, with his 3rd glamorous and affordable range set to hit the stores late January 2011. The latest campaign was shot late 2010 using the glamorous Elyse Taylor. The range features soft lavenders and creams mixed in with gold’s, flowers and delicate feathers oozing sophistication and glamour. Alex’s final range will be released in stores mid 2011.

A generous philanthropist, Alex devotes much of his time and energies for charitable organizations such as The Sydney Children’s Hospital, PEARLS, Pink Ribbon Breast Cancer, The Brain Foundation, The Royal Flying Doctors and the Red Cross.

It seems Alex Perry’s celebrity continues to rise. Having established his reputation as a designer of unquestionable talent and desirability, ‘Alex is one of our most enduring glamour designers. Women will be thanking him for many years to come’. Says Vogue Australia editor, Kirstie Clements,
“Alex Perry knows how to flatter and accentuate a woman’s body; he understands quality and fit. And he knows how to deliver a drop-dead gorgeous red-carpet dress.” (July 2004).