Undoubtedly Australia's premier couturier, Alex Perry has added a new level of glamour to our fashion industry with his breathtaking gowns. The designer ‘du jour’ for celebrity red-carpet dressing and high society weddings, Alex Perry is at the top of his game. He was voted Best Evening Wear Designer Readers' Choice Award at the 2009 Prix de Marie Claire Fashion Awards.

The heady road to success began more than 15 years ago when Alex graduated from the prestigious East Sydney Fashion Design Studio. From the very early stages his brand carried a unique trademark signature, a return to old-world glamour, beautiful and luxury fabrics in simply dazzling cuts.

It appeared a previous career as a model agent at high profile agencies was the perfect training ground. Alex had acquired a refined taste for beauty and glamour, but most importantly, he knew what made women beautiful and set about to show them how to 'get it'.

Launching his eponymous label in the early 1990’s, Alex’s gowns were instantly acclaimed by the local media including Vogue Australia who rushed to feature his jewelled corsets and sexy sheaths in their main fashion shoots.

It wasn’t long before the personality behind the scenes began to shine almost as brightly as the gowns and Alex emerged as one of Australia’s first designer-celebrities. A natural star with ‘made-for-television’ personality and looks, Alex’s quick wit and humorous candour quickly made him a popular and accomplished media star.

Appearing on Foxtel’s ratings winner, Australia’s Next Top Model, Alex is the only judge to have appeared in four seasons. Other television appearances include regular segments on many of Australia’s highest rating current affairs shows such as the Today Show, A Current Affair, Sunrise, Today Tonight, and  Mornings with Kerri-Anne. 

With his often frank, but always humorous insights into the workings of the local and international fashion industry, Alex is a highly regarded and in-demand public speaker and emcee. His quick intellect has made him the perfect host for live events such as the Randwick Easter Racing Carnival’s Fashions on the Fields event and the esteemed Lancome Colour Design Awards. A proud Greek-Australian, Alex has also spoken frankly on the subject of Growing up Greek at the National Art Gallery in Canberra.

But it’s his fashion that really sets Alex apart from the rest. His perfectly constructed statement dresses, often with intricate corseting details, have led to an ever-increasing local and international client list. Self-confessed ‘Perry Girls’ include Megan Gale, Elle Macpherson, Catriona Rowntree, Sophie Falkiner, Jackie O, Sarah Murdoch, Erika Heynatz, Kate Ritchie and Sonia Kruger. International wearers include Claudia Schiffer, Nelly Furtado, Linda Evangelista, Eva Longoria-Parker and Jennifer Lopez.

An Alex Perry runway show at Australian Fashion Week has also been a celebrity breeding ground with A-listers and high society glamour girls clamouring for a front row invitation. The high-energy shows have long been a schedule highlight with guest appearances including Megan Gale, Alyssa Sutherland, Lily Cole and most recently, Miranda Kerr.

Alex’s own unique marketability has been picked up on by Electrolux who employ Alex as a Brand ambassador for their fashionable ‘Iron Aid Dryer’. A generous philanthropist, Alex devotes much of his time and energies for charitable organisations such as The Sydney Children’s Hospital, PEARLS, Pink Ribbon Breast Cancer, The Brain Foundation, The Royal Flying Doctors and the Red Cross.

Recently appearing alongside Megan Gale on the cover of New Woman magazine, it seems Alex Perry’s celebrity continues to rise. Having established his reputation as a designer of unquestionable talent and desirability, Alex is one of our most enduring glamour designers. Women will be thanking him for many years to come, says Vogue Australia editor, Kirstie Clement, “Alex Perry knows how to flatter and accentuate a woman’s body, he understands quality and fit. And he knows how to deliver a drop-dead gorgeous red-carpet dress.” (July 2004).