Camilla Franks is one of Australia’s most iconic and distinctive fashion designers.
Having just celebrated 10 years in fashion, her vibrant, playful and luxurious designs break the boundaries and have earned her the reputation as one of the most prodigious and clever fashion print designers in the world.
With an ever-growing list of celebrity fans including Oprah Winfrey, Miranda Kerr (and son Flynn), Kate Hudson, Lily Allen, Olivia Palermo, Vanessa Hudgens and Beyoncé Knowles, who have all embraced her creations, Camilla is a brand on the move despite the global downturn.
So how did Camilla Franks become one of Australia’s most iconic fashion designers?
During the early stages of Camilla’s theatre career, she took the initiative to design and create flamboyant costumes to represent her characters.
This led to Camilla’s debut collection was launched during 2004 at The Intercontinental Hotel – in an opera that she choreographed and directed. “I’m still amazed that a simple kaftan concept started the evolution of my brand“, says the designer who picked up David Jones department store as one of her first stockists.
Camilla hosts fashion shows in the most luxurious venues around the world including the Maldives, Dubai and Greece, including a joint collaboration with Swarovski for each hotel guest to “crystallise their own Camilla kaftan”. During this time, each guest of the Huvafen Fushi Resort in the Maldives was able to personalise their own Camilla piece that was specifically designed for the resort.
Loved by the media, Camilla has been a special guest judge for Foxtel’s Project Runway and appearing as a guest judge in 2011.
Camilla has also been an expert judge on Fox 8’s Australia’s Next Top Model and a special guest design judge on The Block Triple Threat in 2015, also a regular guest on daytime shows including Sunrise (CH 7), The Morning Show (CH 7) and Mornings (CH 9).
Camilla’s signature colourful and handmade graphic prints take centre stage in each of her product ranges which are distributed in over 250 high-end boutiques and luxury department stores worldwide including Harrod’s, Bloomingdales, Selfridges, Nordstrom and SAKS.
The captivating story of the Camilla brand doesn’t stop there and has extended in recent years to include men’s, children and a luxury range of home wares.
In 2013, Camilla took on a new endeavour in design and teamed up with Designer Rugs to produce an exciting limited edition range of rugs, and has just released an exclusive colour brick range with Austral Bricks, as well as launching ‘Camilla’s World’ her own dedicated ranges in David Jones.